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Business Strategy, University of Illinois at Urbana-Champaign, G3 (IBS3…

- - - - activities, resources, and capabilities
      - realization of value or the revenue model used
      - scope of the enterprise
      - value proposition
    - - Four types of trend
        
        轉勢
        
        創新、顛覆
        
        順勢
        
        跟隨
        
        創勢
        
        創新+建構生態系統
        
        e.g Nexflix、Redbox
        
        穩勢
        
        健全經營體質、
        強化核心競爭力
      - life style trend changed
        
        Consumption trend
        
        Population trend
        
        Technology trend
        
        Industry development trend
        
        e.g Nexflix
- - - - Google
        
        organize information
        
        make accessible & useful
      - Three main purposes
        
        Informs all stakeholders
        
        why the company exists
        
        what it is trying to achieve
        
        Establish future direction
        
        Inspiring all employees
        
        let them do their best
        
        make a positive impact
  - - - May change occasionally
      - Stretch vision
        
        Strategic plan
        
        Canon
        
        "Beat Xerox"
  - - - Company & Employee
        
        To everyone
        
        our behaviour as a company
        
        As an employee
        
        what we expect from you
      - Google
        
        A set of 10 core beliefs
        
        Number 6
        
        "You can make money without doing evil"
        
        "Don't be evil"
        
        not accept pop-up advertising
        
        identifies advertised links
        
        as sponsored links
- - - - framework
        
        weaknesses
        
        internal elements
        
        opportunities
        
        external environment
        
        strengths
        
        threats
      - drawbacks
        
        high abstract-level analysis
        
        e.g. "threat" may be "opportunity"
        
        open-ended, no guidance
        
        no clear connection to specific courses of action
        
        no clear connection to eventual company performance
      - starting point for strategic analysis
    - - communicate and coordinate with each other
      - work in a consistent way
      - understand the team's overall approaches
      - integrate with each other
      - effective
  - - - adapt to the external condition
        
        environments
        
        equipments
        
        rules
        
        competitions
- - - - 1️⃣ Customers Segment
        
        narrow
        
        few
        
        broad
        
        all
      - 2️⃣ Horizontal Scope
        
        Product services
        
        Single
        
        Multiple
        
        value different market
        
        How many different products or services would accompany be in and which ones?
      - 3️⃣ Vertical Scope
        
        want things does the business itself to do ?
        
        what activities are outsourced to suppliers or downstream partners ?
        
        Value Chain
        
        action
        
        substantial vertical integration
        
        rely on partners
        
        key components
        
        key services
      - example
        
        Netflix
        
        Customer segment
        
        customers have an adequate Internet connection
        
        Horizontal Scope
        
        narrow
        
        video streaming
        
        Vertical Scope outsource
        
        cloud based services
        
        some videos
  - - - cash
      - credit
        
        installment
    - - Netflix
    - - complementary good
      - game consoling and video games
      - printing and ink cartridges
    - - Linkedin
      - offered for free
        
        added premier services
    - - Google
        
        users
        
        🔽free search
        
        advertisers
        
        🔼targeted advertising
      - E-bay
        
        take comission
    - - Facebook
  - - - How new business models create greater economic value than existing ones.
    - - calculated as the difference between the value consumers derive from a product or service and the cost to provide it.
    - - Increase EVA
        
        creating more value for customers
        
        reducing customer costs
      - Case of Netflix
        
        Value propositions to customers
        
        Convenience of watching various movies at home
        
        recommendation system
        
        Cost reduction
        
        Avoiding ownership and operation of physical stores
        
        Minimizing in-store inventory
    - - Transforming value into actual revenue💰
  - - - one of the choices entailed in designing a business model
        
        decid
        
        outsource
        
        :star: not all ARC need to be owned
        
        Case of Netflix
        
        internet infrastructure
        
        internally
    - - Case of Netflix
        
        Building relationships with film and TV studios
- - - - Company Leaders
        
        Positive action :check:
        
        Design these concepts well
        
        Not just for revenues or profits
        
        Practice these concepts
        
        Make the mission embed and connect everyone
        
        Communicate and reinforce these concepts
        
        Negative action :green_cross:
        
        Design these concepts bad
        
        Not follow these concepts in practice
        
        Ignore
        
        Behave differently
        
        Company development
        
        Be a failed company :green_cross:
        
        Enron
        
        Ideal core values
        
        Respect
        
        Integrity
        
        Excellence
        
        Communication
        
        Actual actions
        
        Unlimited greed
        
        1 more item...
        
        Strong competition between employees
        
        1 more item...
        
        Be a successful company :check:
        
        COUNTRY Financial
        
        Vision
        
        Be the best provider of financial security in America
        
        Actual actions
        
        In practice
        
        Mission
        
        Helping people achieve financial security
        
        Avant
        
        Mission
        
        Lower the cost and barriers of borrowing for consumers
        
        Actual actions
        
        Make money but also to serve a greater good
- - - - It is not be specific to a particular firm
    - - Example: Avant
        
        Proposition
        
        Be the best provider of credit products and alternatives for middle-class consumers around the world :explode:
        
        Definition of middle-class
        
        Everyone under a $100,000 on income
        
        Which equals 50 plus percent of the US population
        
        Propose
        
        provide middle-class better product alternatives across all of their credit verticals :tada:
        
        Case: Borrow money
        
        apply online via a mobile app or a mobile phone
        
        get an answer in real time :check:
        
        It takes you three to five minutes to apply :check:
        
        From bank
        
        may have to wait answer for at least 30 days :green_cross:
        
        Needs more and more imformation to apply :green_cross:
      - It shouldn't attempt to encompass all of strategy
  - - - all the other VARS elements be quickly redesigned to fit with each other and be mutually consistent
    - - Truly identify what ARCs were needed
      - Understand what new value proposition for the business had the greatest potential
    - - The insight that Internet enabled technologies
        
        It could be used to fundamentally alter the video rental business
      - It's revenue model is well aligned with other elements of the business model
        
        The subscription model which Netflix uses is no additional cost
- - - - Linked up the Uber application to users' email address and credit card account
      - Requests pick up using the App
        
        Receives information about a potential driver nearby
        
        Real time tracking of driver's smartphone👣
        
        Estimate of the trip fare when booking
        
        Uber takes 20%
        
        User and driver can rate each other 💯
    - - Seeks to facilitate efficient real time matching between riders and drivers
        
        Directs drivers to areas where demand is higher
        
        Minimize customer wait time⌚️
        
        Surge pricing at times/areas of high demand
  - - - 2017 became the public face of company
        
        Expanded into multiple services
        
        UberX
        
        UberXL
        
        UberSelect
        
        UberBlack
        
        UberCab
        
        Uber Black SUV
        
        UberPool
        
        UberLux