femininity - Davie 1994 suggests that women associate God with love, comfort and forgiveness, which are linked with traditional femininity and family roles. in contrast, men associate God with power and control - Bruce 1996 suggests that women's socialisation into the nurturing aspects related to traditional femininity, together with their child-bearing/rearing experience makes them less confrontational, less aggressive, less goal orientated, less domineering, more co-operative and more caring