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New Content is Launched - Coggle Diagram
New Content is Launched
Low spend & no Results
Low Spent & High ROAS
Appealing to a small group of people but ad converts
HOOK
Text
What we can do to drive curiosity around something they want OR avoid?
Desire
Is the desire talked about in the hook large enough?
Was this our best try at making that desire work?
Visual
What we want to do to get a better scroll stop?
High Spend & Low ROAS
Appealing to a large group of people but lack conversions
Rest of Ad
Clear on what;s being sold here?
Show's enough proof your product wwill be the best thing to satisfy their desire?
Any ojections to handle?
Rest of Ad boring?
Hook
Are we using a curious + implied benefit hook?
Landing Page
Does it follow the same ad scent?
Does it pickup where the ad leaves off?
High Spend & No Results
High Spend & High ROAS
Your Ad appeals to a large group of people + converts
Create variations
Variations must not be boring nor repetitive