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16Q_MARKETING - Coggle Diagram
Who are they?
Color Symbolism
https://www.interaction-design.org/literature/topics/color-symbolism#:~:text=Color%20symbolism%20is%20the%20subjective,gain%20users%27%20trust%20and%20attention
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The 21st Century Customer: Who Is The Modern Consumer?
https://www.awardaroo.io/blog/the-21st-century-customer-who-is-the-modern-consumer
As Gen Z’s Buying Power Grows, Businesses Must Adapt Their Marketing
https://www.forbes.com/sites/jefffromm/2022/07/20/as-gen-zs-buying-power-grows-businesses-must-adapt-their-marketing/
Guide to Gen Z: What matters to this generation and what it means for marketers
https://www.insiderintelligence.com/insights/generation-z-facts/
Vote with Their Wallets!
Sustainable Consumption in the U.S. 2023
Consumers care about sustainability—and back it up with their wallets - Joint study from McKinsey and NielsenIQ
https://www.youtube.com/watch?v=nkLE1UeiAEg
Edelman Trust 2022
Brands: Help Consumers Lead a Meaningful, Sustainable Lifestyle
Edelman 2023
Gen Z Green Has Officially Replaced Millennial Pink
Gen Z is nothing if not green as they organize to save the planet they hope to inhabit through adulthood.
https://www.youtube.com/watch?v=5eL3HkOguNc
21st-century consumers will change capitalism for the better
"The boundaries between entertainment, communication and shopping will blur."
Statista. Must-Watch Consumer Trends 2024
40% of consumers open to paying extra for sustainable food and drink
JOMO. The Joy of Missing Out.
The Need for Speed
https://kenhughes.info/queue-experience/
https://hyken.com/2020-2021-2022-2023-and-2024-aca-study/
The Impatience of Today's Consumer: The Need for Speed and Convenience in the Modern Marketplace (linkedin.com)
https://quickbooks.intuit.com/ca/resources/marketing/four-factors-consumer-behaviormarketing/
https://www.linkedin.com/pulse/impatience-todays-consumer-need-speed-convenience-modern-jackson/
https://www.eesc.europa.eu/en/our-work/opinions-information-reports/opinions/collaborative-or-participatory-consumption-sustainable-model-21st-century
https://www.the-future-of-commerce.com/2014/09/15/build-to-engage-customer-engagement-strategies-for-the-21st-century/
https://www.emerald.com/insight/content/doi/10.1108/S1548-643520170000014012/full/html
Tech Savvy and Connected Consumer
Essential Consumer Behaviour Statistics In 2024
https://zipdo.co/
Digital 2024: Global Overview Report
https://datareportal.com/reports/digital-2024-global-overview-report
Consumers and Artificial Intelligence: An Experiential Perspective
https://journals.sagepub.com/doi/full/10.1177/0022242920953847
Ken Hughes
https://www.youtube.com/shorts/7tRSVYneMx8
What is the metaverse? An explanation and in-depth guide
https://www.techtarget.com/whatis/feature/The-metaverse-explained-Everything-you-need-to-know
Consumer behaviour in the metaverse
https://www.accenture.com/us-en/insights/software-platforms/metaverse-that-matters
How Colour Affects Consumer Behaviour
https://www.ukpos.com/
21st Century Parents Concerned About
https://www.youtube.com/watch?v=-_v3bzPE0-U
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https://www.scriptutex.pt/2018/10/12/new-digital-consumer/
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”…Jeff Bezos, CEO, Amazon.com
Guests, Not Customers - Welcome to the Age of Customer Experience (CX) Martin H. July 31, 2023
https://www.linkedin.com/pulse/guests-customers-welcome-age-customer-experience-cx-martin/
