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Task Digital Marketing Strategy Code name:T001 - Coggle Diagram
Task
Digital Marketing Strategy
Code name:T001
Inference
Guest Data Collection
Sending satisfaction surveys via email to obtain feedback during their stay
Review
Sentiment Analysis
Booking Window
Guest satisfaction
Personalize Service
Communication
Customer Privacy
Brand Reputation
Pricing
Customer Relationship Management (CRM) System
Marketing Performance Management (MPM) Software
Capture guest data upon their arrival at the hotel, throughout their stay, and upon departure, facilitated by their connection to the WiFi
Loyalty program
Seasonal
Amenity
Promotion
ROI
Guest Preference
A/B Testing Platform
Real-time User Behavior Tracking
Security & Privacy Compliance Technology
Data Visualization Tools
Guest profile
Inference
Content Marketing Plan
Set different content formats
Social Media
Ommichannel
Target Customer
Cost Management
Ethical Consideration
Competitive Landscape
Brand Indentity
Content Calender
Digital Partnership
OTA
Social Media Management tools
Digital Asset Management
Content Delivery Network (CDN)
Define target audience to advance personalize marketing
Distribution Channel
Branding
Market Trends
Marketing Optimization
Customer Interaction
Market Sagmentation
Data Driving Marketing
Content Management System
Email Marketing Software
Inference
Customer Journey Mapping
Set guest satisfaction as goals to create the journey map by collecting data from both physical and digital touch points
Digital Experience
Digital Touchpoints
Customer Data Platforms
Business Intelligence Tools
Machine Learning Algorithms
Customer Identity Resolution
Chatbot & Conversational AI Platforms
Big Data Analytics Platform
Realtime Booking
Ads Platform
SEO
Web Analytic Tools
Search Engine Marketing
Conversion Matrics
Cloud-based Infrastructure
Performance Matric
Technological Infrastructure