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ADSET STRUCTURE, Campaign, Creative 2 - Coggle Diagram
ADSET STRUCTURE
Campaign
Adset
Audience 4.
Ad 3.
What do we want to show our potential customers?
The Headline - The Theme
The Copy - What the lead reads
The Creative - What the lead sees
Testing The Ads
Who do we want to target?
Single Interest Targeting
Flex Targeting (Create Conditions To Qualify)
Interest Stacking (Use Multiple Interests)
How Many Adsets Needed?
Adset
Audience 1.
Ad 1.
Ad 2.
Adset
Audience 2.
Ad 1.
Adset
Audience 3.
Ad 2.
Ad 4.
What are we trying to accomplish?
Creative 2
Creative 3
Round 1 Testing - Same Copy And Audience But Different Creative
Analyse The Data
Copy 2
Copy 3
Round 2 Testing - Same Creative And Audience But Different Copy
Copy 1
Analyse The Data
Winning Ad
Creative 1