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BASIC SALES FUNNEL, Advertisement - Coggle Diagram
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- We create an attractive offer (something for free or at a discounted rate) to draw a cold audience (people who have never heard of our brand) into our sales funnel.
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- Lead Generation / Squeeze Page
- The cold audience is now a warm audience (people who have heard of our brand). On our squeeze page we provide them with the attractive offer in exchange for their contact info.
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- Justification For Your Service
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- Sooner or later, once we’ve
provided them with value, we attempt to get them to make a purchase.
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- Those who purchase now become our customers. We can upsell them or attempt to sell to them again in the future.
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