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MARKETING STRATEGIES - Coggle Diagram
MARKETING STRATEGIES
difference between a plan and strategy
strategies
business aims to realize
plan
business going to achieve its marketing
specific information
timetables
the meaning of targeting and positioning
targheting
deerming group / segment - be focused on
positioning
set products / services - minds of the target audience
3 factor
functional
solve costumers problems
experiential
emotional connection
symbolic positioning
self-image or ego
taking decision on promotional tactics
potential customers - be informed product they need
promotion
advertisements, public relations, exhibitions, online marketing
monitoring, assessing, evaluating strategy
marketing strategy- monitored / assessed
they are performing
evaluation
future strategies
what are ?
companies efforts right direction
long-term
forward-looking
fundamental goal
achieve competitive advantage rival companies
promote goods / services - profit
identifying prospective consumers
into costomers
m.s. company's value proposition - key brand messaging
consumer demographics
key element for creating a strategy
segmentation
classifying a company's current / potential custumers
specific segment
costumers' needs, market reports and research