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WESTGRESS: HOW TO SHOOT IN BASKETBALL - Coggle Diagram
WESTGRESS: HOW TO SHOOT IN BASKETBALL
TARGET AUDIENCE
CHILDREN (10-16)
bright colours and unsual designs
quick and snappy videos
Keeping the video interesting yet quick and kids have a shorter attention span then adults
Popular and catchy backround music
Songs they'd recognise and catchy music helping keeping attention while keeping it up to date. Low volume so they don't get distracted by the music and actually pay attention to the video
Cartoon characters
LOCATION
No activity places for kids
kids tend to be bored/need something to do during summer
Open areas
THEME
COLOURS
Green
reflects on nature (where Westgress is based)
Blue
reflects on nature (lakes) and freedom, which many of the teenagers are wanting (By having a summer on their own with no parent)
Yellow
reflects on happiness and sun, a lot of things that occur at Westgress
FONTS/STYLE
Fun
helps to show westgress isn't a serious camp and its a place to genuinely have fun at during summer. Helps kids who's parents may be wanting them to go see it less like an awful thing
Soft
Not too childish
for the older kids (14-16) some fonts may come across too childish and bubbly therefore making it something they see ONLY for younger kids
KEY WORDS
sporty
natural
acitvity
summer
CAMERA SHOTS AND ANGLES
HIGH ANGLE SHOT
Getting a full view of the actions on the court
OVER THE SHOULDER
keeping interest on the basketballs actions while being able to see hand movement
MID SHOT
getting main points into the camera view
ACCESIBILITY
subtitles
Accurate copy of the voice over for kids who struggle with reading or kids who just cant listen to the video during the time
voice over
For kids who struggle with reading making it easy to watch the video and gain and understanding