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Luxury hotels HM.03 group 12 Sascha Marcus 233912 Nadia Nonkes 231759…

- - - - variety
        
        high
        
        luxury hotels offer many products or services to satisfy the wants and needs of their guests. they will go the extra mile and products and services are needed for that.
      - volume
        
        medium
        
        it really depends per hotel, because luxury hotel can be very small or on the bigger size. in general the hotels are medium sized.
      - variation
        
        Medium
        
        Variation refers to the variation in demand, this depends on your location, it is different for a hotel that is located in the city centre than it is for a resort hotel, therefore variation in luxury hotels is medium
      - variability
        
        high
        
        the guests can make many choices to make their perfect stay. it is easy to customise products. high variety is expected and hotels will have enough staff to make those things happen
        
        Lux
- - - - order -> fulfillment
        
        high maintenance, high service fee (Küçükoğlu, 2023)
        
        use of technology (AI) (Fifth Estate, 2023)
        
        implementation of new trends
        
        personalization
        
        guests have high expectation
    - - customization
      - keep track of guests' preferences
      - loyalty programs and memberships
      - guest profiles
      - pre-stay, in-stay, post-stay communication
      - focus on creating personalized experiences
    - - supply chain
      - maintain connections
      - products should be of a high level, as it also determines guests' willingness to come back (Mohamad, 2022)
      - Logistic partners
      - Waste management and sustainability
      - Distribution within the hotel
    - - developments for the future
      - focus on delivering high quality experience
      - technological developments
      - use of AI (Fifth Estate, 2023)
      - meet changing needs and wants
      - train staff members
- - - - a decline in guests because of new hotels and being relatively 'old' , market share goes down and the property might need innovation
    - - a stable phase where the hotel just flows and has enough staff and guests. the
    - - innovation to make the hotel even more successful
    - - focus on growing, finding new guests and keeping returning guests. setting new long-term
    - - opening of the hotel, full with working products and full staff, to make a great start and find the way to operate the hotel