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THE MARKETING MIX - Coggle Diagram

- - - - product cost
      - segment targeted
      - supply / demands
      - season discounts
      - competitor price
    - - business plan
    - - image of product
      - apparence
        
        being a luxury
      - loower price - more cons try product
  - - - good distribution / place strategy
      - product - shop or shop display
  - - - product know
      - advertising, press reports, incentives, commission, awards to the trade
      - company
        
        campaigns - audience right place
        
        social, public relations, email
    - - consumer schemes, direct marketing, contests, prizes
        
        timing of offers
        
        promotions - crucial
        
        beat competition
- - - - tactic that companies
        
        engage consumers
- - - - people
      - process
      - positioning
      - politics
      - packaging
      - influence / contribute
        
        making up business plan
        
        giving success