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INTRODUCING MARKETING - Coggle Diagram
INTRODUCING MARKETING
business strategy
involves customers
marketers
research / analysis
study people respond
product
services
campaigns --- specific group people
language influences slogans
mission statements - business sell product
time-consumin- involves long h before
target audience
public relations - most expensive activity
marketing
product for marketplace
advertising
product/services know people
use data / research
gathered
design compelling promotion
2 tipe
business-to-consumer (B2C)
direct towards customers
business-to-business (B2B)
activities addressed to other business
Key factors a successful marketing strategy
factors
Marketing mix
functions - decision - marketing guide
focuses - elements - clients/costumers
Environment
all factores could affect a company
execution of a marketing strategy
Orientation
guidone principles - business itself
Targhet market
defines company's ideals cliente
research / segmentation- isolate geographic - demo