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Online Reviews in the Meeting & Events department at Anantara Grand…
Online Reviews in the Meeting & Events department at Anantara Grand Hotel Krasnapolsky
MICE
Definition
Meetings
Incentives
Conventions
Exihibitions
Market Segment
Meeting & Events
Sales / Hunting
Organising
Banqueting
Fasted growing segment
Tourism Industry
Hotels
F&B
High spending power
City
Shops
Hotel Industry
Rooms
F&B
Parking
Spa
Online Reviews
Evaluation
Before online reviews
Word of Mouth
News Paper
Buying behaviour
Impacted by online reviews
Buying patterns
Online search for venue
Online reviews
Online presence of the company
Hotel Room
Online reviews very important
How is the impact on MICE?
Which target market of MICE?
What is the buying pattern of MICE
Reviews upcoming in popularity?
The Impact
Sales tool
Conversion Rate
Reaching market
Target to a specific market
Brand Image
Positive / Negative
Market tool
Informative
Attracting clients
Understanding the Market
Who is the target market
Social events
Political groups
Rooms only
Conventions
Leisure Groups
Business groups
Influenced by reviews
Will write reviews
Guest perception
Expectations Management
Experience Management
Feedback
Improvement of services
Recognition
Communication
Customer Relation Management
Contacting client after event
Rewarding effect
Customer feels heard
Definition
Platforms
Current Platform
Meeting Review
Not effective use
Not much reviews received
Clients unknown with platform
Platforms available M&E
Anantara Grand Hotel Krasnapolsky
Amsterdam
Location
Dam Square
City Center
Prime location
F&B
Wintergarden
Breakfast
(Gala) Dinner
Monumental Venue
Break-Out venue
Capacity
Connected to Emeralds
MAX 320 PAX banquet
MAX 600 PAX cocktail
The White Room
Michelin Starred Restaurant
50 PAX
By Jacob Jan Boerma
Monumental Venue
The Tailor Bar
Cocktail Events
50 PAX
Award Winning Cocktail Bar
Grand Café Krasnapolsky
MICE up to 30 PAX
Semi-Private area
Up to 30 PAX
Lunch for groups
Semi-private dinner
Afternoon tea
Champagne Room
All day dining
Anantara
Part of Minor Hotel
Before NH Collection
First Anantara in The Netherlands
Biggest Anantara
Meeting & Events
Involved departments
Sales/hunting
Organising
Banqueting
Venues
Opal ! / Opal 2
Emeralds, I, II, and III
Wintergarden
Diamond
Grand Ball Room
Ruby
Jade
Amber I
Noble
Boardroom I, II, and III
1.200 MAX capacity
Services
On-site Parking
200 Parking spots
Complimentary Valet-Parking
Concierge
Porterage
Booking trips/restaurants
Guest Relations
Room Drops
Authentic Luxury Moments
Spa / Gym