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Exploring the Effectiveness of Gamification on teenagers in Marketing…

- - - - Ertemel, A. V., & Ari, E. (2020). A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents. International Journal of Environmental Research and Public Health, 17(7), 2471. https://doi.org/10.3390/ijerph17072471
        
        This study addresses the psychological problems related to smartphone use among adolescents.
        
        Bergmann, J. (2021, August 2). Questioning the Questionnaire: Augmenting the User Experience and Engagement of Young People in a Value Exploration Survey. Faculty of Behavioural and Social Sciences (BMS), Communication Science (CS), Bachelor of Science Degree]. http://essay.utwente.nl/88093/1/Bergmann_BA_BMS.pdf
        
        This research explores innovative approaches to enhance user experience and engagement of young people in value exploration survey.
        
        Nguyen, A.Q.T. (2021, December 15). Why Do Students Engage in Gamification? An Exploratory Study Using Means-End Chains. Journal of Theoretical and Applied Information Technology, 99(23). http://www.jatit.org/volumes/Vol99No23/18Vol99No23.pdf
        
        Explore personal values influencing students' engagement in gamification. What are the personal values that drive students to participate in gamification?
        
        Jaskari, M. M., & Syrjälä, H. (2023). A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements. Journal of Marketing Education, 45(1), 38–54. https://doi.org/10.1177/02734753221083220
        
        This study aims to discover four clusters of students that vary in terms of their game-motivational bases and views on gamification elements.
      - The study addresses the impact of gender and personality differences on students’ perception of game design elements in educational gamification.
  - - - This paper aims to provide a comprehensive overview of the scientific and practical research
        on gamification applied to e-marketing using the systematic mapping study methodology.
      - Yang, Y., Asaad, Y., & Dwivedi, Y. (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73, 459-469. https://doi.org/10.1016/j.chb.2017.03.066
        
        This study addresses this omission by adopting the TAM framework in a gamification context.
        
        Mitchell, R., Schuster, L., & Drennan, J. (2017). Understanding how gamification influences behaviour in social marketing.
        Australasian Marketing Journal (AMJ), 25(1), 12-19. https://doi.org/10.1016/j.ausmj.2016.12.001
        
        This paper investigates the effect of gamification on consumers' motivation and behaviour to engage in
        physical activity over time from a social marketing perspective.
        
        Kaur, J., Lavuri, R., Parida, R., & Singh, S. V. (2023). Exploring the impact of gamification elements in brand apps on the purchase intention of consumers. Journal of Business Research, 132, 1-11. https://doi.org/10.1016/j.jbusres.2021.04.028
        
        To conceptualize the user engagement construct, some authors have focused on the user-system attributes that provide an engaging experience, developing in the process different self-reported questionnaires.This approach is useful as it allows researchers to provide guidelines on how to enhance users’ experiences and facilitates the operationalization of user engagement
        
        Xi, N., & Hamari, J. (2020). Does gamification affect brand engagement and equity? A study in online brand communities. Journal of Business Research, 109, 449-460. https://doi.org/10.1016/j.jbusres.2019.11.058
        
        When customers have a strong emotional attachment to the brand or perceive high emotional quality, they will make a commitment to the brand such as a willingness to pay a higher price premium, achieve higher emotional satisfaction, and exhibit purchasing loyalty, all of which can further enhance the brand equity.
        
        Lu, H., & Ho, H. (2019). Exploring the Impact of Gamification on Users’ Engagement for Sustainable Development: A Case Study in Brand Applications. Sustainability, 12(10), 4169. https://doi.org/10.3390/su12104169
        
        On the basis of the MDA framework, it was analyzed how a game’s mechanics changes the user’s behavior, which in turn evokes emotional responses. Specifically, the model shows that Self-Achievement and Team-Achievement in the gamification design mechanism affect Self-Benefit, Fun, and Social Interaction Ties—all three of which influence brand attitude and continued intention to use.
        
        Jayawardena, N. S., Ross, M., Quach, S., Behl, A., Gupta, M., & Lang, L. D. (2022). Effective Online Engagement Strategies Through Gamification: A Systematic Literature Review and a Future Research Agenda. Journal of Global Information Management (JGIM), 30(5), 1–25. https://doi.org/10.4018/JGIM.290370
        
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- - - - This study investigates whether there exist personality differences between
        consumers of videogames and non-consumers of videogames.
      - Hsu, C., & Chen, M. (2018). How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love.
        Computers in Human Behavior, 88, 121-133. https://doi.org/10.1016/j.chb.2018.06.037
        
        This study aims at addressing the knowledge gap by answering the research question:
        how do gamification marketing activities motivate desirable consumer behaviors?
        
        Smiderle, R., Rigo, S.J., Marques, L.B. et al. The impact of gamification on students’ learning,
        engagement and behavior based on their personality traits. Smart Learn. Environ. 7, 3 (2020). https://doi.org/10.1186/s40561-019-0098-x
        
        Investigate the effects of gamification on students’ learning, behavior, and engagement based on their personality traits in a web-based programming learning environment.
        
        Nasirzadeh, E., & Fathian, M. (2020). Investigating the effect of gamification elements on bank customers to personalize gamified systems. International Journal of Human-Computer Studies, 143, 102469. Retrieved from https://doi.org/10.1016/j.ijhcs.2020.102469
        
        This research explores how individuals with diverse demographic characteristics engage with various gamification elements and understand the benefits they anticipate from gamified systems in the banking sector.
        
        Sheetal, Tyagi, R. & Singh, G. (2022). Gamification and customer experience in online retail: a qualitative study focusing on ethical perspective. Asian Journal of Business Ethics, 12, 49–69. Retrieved from https://doi.org/10.1007/s13520-022-00162-1
        
        The study investigates the effect of gamification on engaging and motivating consumers in online shopping, and examines the ethical concerns in gamified marketing.
        
        Mishra, S., & Maholtra, G. (2020). The gamification of in-game advertising. Examining the role of psychological ownership and advertisement intrusiveness. International Journal of Information Management. http://doi.org10.1016/j.ijinfomgt.2020.102245
        
        The study aims to examine the effects of gameful experience (GFUL) on the attitudes of online gamers.
        
        Wee, S. C., & Choong, W. W. (2019). Gamification: Predicting the effectiveness of variety game design elements to intrinsically motivate users’ energy conservation behaviour. Journal of Environmental Management. Retrieved from https://doi.org/10.1016/j.jenvman.2018.11.127
        
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