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Draft, Audience, Brand, Funnel Optimization Workflow, Dropshipping Funnel…

- - - - Analyze customer data
        
        Define segmentation criteria
        
        Create customer segments
        
        Develop targeted marketing strategies
        
        Measure and refine
      - Ethical Considerations:
        
        Be transparent about data collection and usage practices.
        
        Obtain user consent for data collection and targeted marketing.
        
        Avoid discriminatory targeting practices based on sensitive characteristics.
        
        Use data responsibly and ethically.
    - - Touchpoints
        
        Pre-purchase
        
        Purchase
        
        Post-purchase
- - - - Information architecture (How information is structured).
        
        Visual communication (How information is presented)
      - Positive and memorable experience.
        
        Aesthetics
  - - - Emotional engagement.
        
        Emotionally impactful
- - - - Edit them accordingly using Photoshop, Canva, Adobe Premiere Pro, etc.
      - Create Brand Manual/Style Guides.
        
        Making funnels with Shopify, Wordpress+Woocommerce, Clickfunnels, etc.
        
        Designing funnel outline.
        
        Designing high fidelity landing page wireframes on Figma.
        
        Developing the funnel (Either with a page builder or with HTML, CSS, Javascript).
        
        Craft a compelling product story through effective copywriting.
        
        Set up tracking within the funnel (Facebook Pixel, Google Analytics, Heathmap, etc).
        
        Set up email and SMS automation sequences (I also wrote the email/SMS copy and visually design all the emails).
        
        Outline Email/SMS marketing strategy
        
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        Collecting and analyzing data.
        
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