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Advertising Campaign - Coggle Diagram
Advertising Campaign
Idea
radio adverts, 2 video adverts and 3 print advertisements
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one video advert based around someone playing the game and getting sucked into it, becoming a character of a Nintendo game
radio advert focus around Nintendo being a escape from reality and emerging yourself in another world
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second video advert to focus around the family entertainment the game provides. A family enjoying the game together
Editing
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Print advertisements will be made in Photoshop, using graphics to advertise the product with a bright colour pallet
The first advert will have heavy editing. As the character will be sucked into the game, graphics and editing to symbolise game graphics to make it authentic
Second video advert will have less graphical editing and focus on the reality of playing the game with the family. Fuin load music
Target Audience
family targeted brand, including and fun to experience with family
Tertiary audience will be more of the older genoration, parents of the parents. 50+. These will be influenced by primary audience
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Secondary audience will be parents of the primary audience, 30-46. These will be the adults buying the game and playing along with them
Props/Costumes
The video advertisements will feature the Nintendo Switch as it is one of the newer Nintendo products
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Costumes for the first advert will be copy lounge wear such has a hoodie and joggers. When they get sucked into the game, the costume will match the game. Bright colour armour
Second advert will have relaxed clothing as it is presenting a fun environment which a family is enjoying together