Please enable JavaScript.
Coggle requires JavaScript to display documents.
Packaging AT2: Rokstone Wine - Coggle Diagram
Packaging AT2:
Rokstone Wine
USP
Elevating tradition
Crafting elegance
Brand Personality
Elegant
Sophisticated
Traditional
With modern touch
Deliverables
Packaging label
Compiled as packaged InDesign file with print-ready PDF
Optional: high-end closure option
Packaging box
Die Cut (finished print standards)
Target Market
Ages 25-65
Hobbies
Cellaring and collecting
Gastronomy
Art and craftsmanship
Wine tasting and education
Interests
Art and culture
Travel
Culinary exploration
Values
Quality and experience
Tradition and heritage
Sustainability
Community
Celebration
Design Objectives
Distinctive Identity
Communicates premium quality
Storytelling
Heritage, craftsmanship and dedication to quality
Eco-friendly
Sustainable packaging material options
Key Elements
Logo
Colour palette
Typography
Imagery
Timeline
Due date: Week 8