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Athlete Empowerment in Sports Media vs Traditional Sports Media Model,…
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Emphasises the importance of authentic athlete stories and experiences versus traditional media constructing narratives for commercial or sensational purposes.
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Supports athletes expressing themselves directly on social media platforms without traditional media filtering
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Athletes have the power to control how they are portrayed in the media vs. traditional media outlets maintaining control over athletes' narratives.
Athletes communicating directly with fans through social media and personal platforms helps athletes control their narratives
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Established sports networks and organizations often provide consistent quality and high production values in their coverage, ensuring a polished and reliable viewing experience.
Traditional sports media offer historical context, storytelling and a sense of legacy
Traditional sports media models provide comprehensive coverage across various teams, leagues, and sports, ensuring a broader and more varied sports viewing experience
Traditional sports media is subject to industry regulations and oversight, ensuring that content adheres to ethical standards and legal guidelines, which may be more challenging to enforce in decentralized athlete-led platforms.
Traditional sports media models often secure significant funding and revenue streams through advertising and broadcasting rights, contributing to the economic sustainability of the sports industry.
Support for centralized control to maintain the integrity of teams, leagues, and the overall sports industry, ensuring that narratives align with the values and objectives of the sports organizations.
Traditional sports media excels in curating and presenting key moments, highlights, and analyses, providing a structured and curated viewing experience for fans.
Conciliatory Arguments:
- Create a hybrid model where athletes have increased control over their personal narratives through individual platforms, while still collaborating with traditional media for broader coverage, production quality, and access to a diverse audience. This approach allows for a more comprehensive and balanced representation of athletes' stories.
- Establish joint initiatives to provide athletes with training in media literacy, storytelling, and content creation. This collaboration ensures that athlete-led content meets professional standards, addresses concerns about quality, and empowers athletes to effectively share their authentic stories within a media-savvy framework.
- Encourage the integration of athlete-led content within traditional sports media platforms. This involves creating dedicated segments or features that showcase diverse athlete perspectives, empowering athletes to control their narratives while ensuring that traditional media outlets remain relevant and inclusive.