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UNIT 10: Pricing(giá cả) and value - Coggle Diagram
UNIT 10: Pricing(giá cả) and value
sum of all the
value
(money) that consumers
give up
to
gain
a product or service.
Setting Prices(đặt giá)
CUSTOMER PERCEPTIONS🧠(nhận thức) OF VALUE
opportunity price↑
MARKET AND COMPETITION(cạnh tranh)
PRODUCT COSTS $$$
MARKETING STRATEGY, OBJECTIVES(mục tiêu), MIX
Two way to pricing(định giá)
Value-based
based on
customer
1.needs and value perceptions(nhận thức) of customer
2.Set target price
3.Determine costs (xác định chi phí)
4.Design a product
Good-value
equal value, less price
Everyday low pricing (giá thấp hằng ngày)
High-low (tiếp thị giá cao, sale giá thấp)
Value-added
give more (quà)
Cost-based
based on
price production
1.Design a product
2.Determine costs
3.Set price based on cost production
4.Convince(thuyết phục) buyers about value
Types of costs
FIXED COSTS
+
VARIABLE COSTS
=
TOTAL COSTS
tính markup(lợi nhuận)
total cost = (total fix cost/ total Q) + (total variable cost/ Total Q)
Q cost nào là của cost đấy thôi
Break-even pricing
(tính điểm hòa vốn)
total costs
=
total revenue
and no profit.
doanh thu - chi phí = 0
-20 đô/ 1 sp
-chi phí biến đổi 10 đô/1sp
-tổng fix cost: 300000
x: số sp cần bán để hòa vốn
X.20 = ((30.000/X) + 10)