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Low Budget Hotels, Matthijs Zekveld(220506), Angelica van…
Low Budget Hotels
Order Qualifiers
Safety and security (Travelport ,2018)
Cleanliness and hygiene (Travelport ,2018)
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Bathroom facilities (Travelport ,2018)
Low price (Martin senior, Article in International Journal of Contemporary Hospitality Management, December 1990)
Order Winners
Good location (Travelport ,2018)
Low price (Travelport ,2018)
Bathroom amenities (Travelport ,2018)
F&B outlets (Travelport ,2018)
Customer service (Travelport ,2018)
Free parking (Travelport ,2018)
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Privacy (Travelport ,2018)
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Market structure, monopolistic competition
Limited Market Power (Team, 2023)
Easy to enter the market (Team, 2023)
Organizational structures (Organizational Structure: Purpose, Nature And Development, 2019)
Complexity
Low complexity (Burtler, 2023)
Limited staff level (Admin, 2024)
Hierarchy
Decentralized (Johansson, 2023)
Flat structure (Thomas, 2024)
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4 V's
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Volume
Low to medium - (Sorin, 2018)
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Variability
Low - (Zielinska & Baík, 2020)
Segmentation, targeting & positioning
B2C
Demographic= young, budget travelers (backpackers), low income, students, solo travelers, all nationalities
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Psychographic variables= travelers, one-time (short time) stay, value for money
Geographic variables= international tourists, all over the world
Operation Types
IPO
Prioritize simplicity and effiency (Brotherton, B. 2004)
Matthijs Zekveld(220506), Angelica van Batenburg(223481), Lieve van Aarle(230898), Kim Zwolschen(230842), Mees Elbers (232962).
Definition
A hotel that provides minimum amenities and services for a lower price than a regular hotel in the area.(Xotels - Hotel Management Company, 2020)
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