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Client Brief - Shoot Ideas - Coggle Diagram
Client Brief - Shoot Ideas
New Balance
shoes
outdoors
younger demographic = streetwear
older demographic = outdoor wear
lighting
halo lighting
no shadows
matching backdrop to product
props
shoes
concept
inspo from older NB ads
slogan
neutral colour palette
monochromatic colour scheme
same shoes, one targeting older demo other young
model
poses
running
being active
outfit
streetwear
outdoor wear