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Pearl Orchard - Coggle Diagram
Pearl Orchard
Products
Apple Juice
Suppliers
Medium size grower in specific
countries and regions
Small growers
Limited produce
in same segment
Resources Contrains
Growing Demand due
to being healthy
Brand creation as entrepreneurial opportunity
Comes with Additional flavours
Cider
3 Varieties
Medium
Sweet
Dry
Apples
Hand Picked
Seasonal
A lot of Substitute
to all 3 products
Plenty producers
Price sensitive
Very competitive Market
Production
Fully organic?
Cost Consideration
Own Manufacturing Plant
Juice Pressed on Farms
Gross Apple Produced
180 tons
35% Cider
65% Apple Juice
Same Production Cost
1 Ton
500 lt of Juice
Values
Ethical and Sustainable enterprise
Signed up to standards
on green practice
Need to rebrand
Marketing choices on
green production
can't add new products
Can innovate products
and process
Direct relationship with
fruit juice Customers
Managers
Finance Manager
Produce and Communicate Financial Info
Cash Flow target Reached
take account of
current and future changes in regulations
future introduction of incentives
Pricing strategy with other managers
Marketing Manager
(In House direct mkt)
Analyse the market
Track Prices and promo
CEO
Ensure managers follow new
Ethical and Sustainable Principals
Markets
Businesses
Retailers / Hospitality
Delivery to Household
Suppliers
Hill Cop-op
Grow apples
Cider
NEAS Co.
Import Apples to the UK
Beacon Organise
Produce Apple Juice
Bottling and label Service