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PRINCIPLES OF GRAPHIC DESIGN - Coggle Diagram
PRINCIPLES OF GRAPHIC DESIGN
ALIGNMENT
keeping design orginized
create visual connection
images
shapes
elements
blocks of text
helps develop
clear and ordered appeareance
PROXIMITY
visual relationship
elements
minimizes
clutter
increases comprehension
provides focal point of viewers
not necessary
similar elements
put right next to each other
but
should be
connected visually
organization
paramount (IMP)
message - easily undeerstood
BALANCE
gives
structure
using symmetry and asymmetry
stability
3 types
symmetrical
vertical/horizontal axis
weight of element
divided on both sides
asymmetrical
contrast and color
flow of a layout
radial
cicalar pattern on the layout
sense of movement and dynamism
EMPHASIS OR HIERARCHY
combinate 2 aspect
dominance
priority
hierarchy
be achieved
highlighting the title using large or bolds font
placing
key message at a higher level
addign shapes to frame the focal view
implementing
detailed and colorful visuals
CONTRAST
used to emphasized
aspect of the desing
differences between elements
essential maintaining the distinction between similar elements
formed design elements opposition layout
WHITE SPACE
empty page around elements
creates hierarchy and organization
importance to objects, comunicate diff image or idea
PROPORTION
visual siz and weight of elements
elements - well sized and thoughtful placed
REPETITION
unifies - ties together ind elements
felling organized movement
importano beyond one printed product