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MODEL ABM PLAN readable.ai, We will choose these job titles from these…
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We will choose these job titles from these accounts (C-level and Technology decision-makers )
Examples: CTO, CIO, CMIO,COO, VP-IT, director of IT , Head of IT
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Channels for ABM
Linkedin Organic reach
Process: I'll try to connect organically with decision makers in theses accounts (Connection requests with short product message )
We will create unique content here also like email marketing and we will send it to our target audiences
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Email campaigns
Process: I'll use email automation tools to automate the process to increase the conversions ( Follow-up , segregation, verification, A/B testing and assigning automations)
After this process and analysis of the results I'll change the strategies like sending dynamic content to the each accounts
Tools: Gmass , Send grid or CRM automation tools
This is generic content for readabl.ai, I'll create specific content for each account based on market research on each account ( I'll find their pain points in specifically on document automation)
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