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Chapter 4: Introduction to business strategy - Coggle Diagram
Chapter 4: Introduction to business strategy
What's strategy?
1.1 Definition
The long-term
direction
of the business
the
environment
in which it operates
the
resources
at its disposal
the
return
it makes to stakeholders
1.2 Types/ Levels of strategy
Corporate strategy: tầm cỡ tập đoàn, to nhất, định hướng chung cho toàn bộ tập đoàn
Business strategy
Strategic business unit (SBUs): mỗi chi nhánh là 1 SBU --> quản lý cost&profit của chính nó
Functional (operational)
Strategic management
2.1. Definition
Taking decisions abt the
the scope of a business's activities
The
long-term direction
of the business
the
allocation of resources
Strategic planning process
3.1. Analysing the environment
3.1.1. External's environment
Business
Lớp sát nhất với business là The Task Environment: Các bên liên quan - supplier, competitor, customer, creditor
General environment: Lớp tiếp theo là 6 yếu tố vĩ mô: PESTEL: Political --> Economic --> Social ---> Technology --> Environment ---> Legal
Lớp ngoài cùng là tài nguyên thiên nhiên - Physical Environment
3.1.2. Competitor analysis - Task environment
Nhận diện competitors
Brand competitor
Generic competitor
Form competitor
Phân tích
Bước 1: Competitor's strategy
Bước 2: Competitor's assumption
Bước 3: Competitor's current & potential situation
Bước 4: Competitor's capability
3.2. Internal analysis
3.1.2.1. Position audit/ Analysing resources and competencies
Definition
9 Ms model reviewed in a resource audit
Machinery
Make-up: Culture and structure. Patents. Goodwill. Brands.
Management: Culture and structure. Patents. Goodwill. Brands.
MI: Ability to generate and disseminate ideas. Innovation. Information systems.
Markets: Product and customers
Materials: Source. Suppliers and partnering. Waste. New materials. Cost. Availability. Future provision.
Men and women: Number. Skills. Wage costs. Proportion of total costs. Efficiency. Labour turnover. Industrial relations. Succession plans.
Methods: How are activities carried out?
Money: Credit and turnover periods. Cash surpluses/deficits. Short-term and long-term finance. Gearing levels.
3.1.2.2. Porter's value chain
Definition
Activities
Value drivers
Cost drivers
Value chain
Activities in the value chain
Support activities
Firm infrastructure
HR management
Technolgy development
Procurement
Primary activities
Inbound logistics
Operations
Outbound logistics
Marketing & Sales
Service
3.1.2.3. Supply chain
Reduction in the number of suppliers and much closer partnership relationships with those remain
Không cần có quá nhiều customer, focus vào những thằng high potential value
Cân bằng giữa price vs Inventory tránh:
bottle necks
3.1.2.4. Product life cycle
Introduction: mới, chi phí sản xuất nhiều nhưng chưa bán được hàng
Growth
Maturity: Profit tốt nhưng bắt đầu bị chững lại
Decline: Bão hào --> quyết định có rút ra khỏi thị trường không
NOTE
: Product class/ generic prodcut: Các loại sản phẩm khác nhau. Trong mỗi class có 1 product form khác nhau
3.1.2.5. BCG Matrix
3.3. Corporate appraisal - SWOT
