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Reading 24 - Globalisation - ethical issues - Coggle Diagram
Reading 24 - Globalisation - ethical issues
Ethical issues for marketing in global context
differing standards of consumer protection
exporting of consumerism nd increase in cultural homogenisation
targeting of marketing at lower-income consumers in developing countries
geographical segregation of business operations
differing standards of consumer protection
some companies take advantage of differences in legal regulations to market their offerings where there are fewer constraints on their activities
also be less consumer protection from socially objectionable advertising - standard bodies - self-regulatory + lack resources
exporting consumerism and increasing cultural homogenisation
spread of values of consumerism
lead to onset of depression anxiety and addiction
ethos of induced childishness + infantization - tied to demands of consumerism
values at the heart of consumerism - do not fulfil psychological needs + undermine wellbeing
led to cultural homogenisation at expense of local cultures
increasing affluence and decreasing prices - consumption of clothing - shopping for clothes leads to perceived self-identity and an enjoyable leasure activity
the throwaway society
consumption contributes to waste and latent waste
sustainable consumption - attention to be paid to life cycle of products
targeting lower-incoming consumers in developing countries
exclusion from targeting can also increase gap between affluent and poor with respect of vital issues - not target ideas cures in favour of more profitable medicine
lower-income - lower level of education to make informed decisions for the consumption and use of products
MNC's can also radically improve the lives of billions - lower income have an aggregated demand for luxury and high quality products - benefit MNC's and increase quality of life for consumers
citisisms- poor washing - making profit packaged as a poverty antidote
geographical segregation of business operations
developed country consumers shielded from negative effects felt in developing countries from depleting raw materials - indirectly felt through loss of manufacturing jobs at home.