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Branding AT1: Digital Brand Application - Coggle Diagram
Branding AT1:
Digital Brand Application
Assignment details
Deadline: Week 9
Topics
UI / UX
Branding
Deliverables
Brand Identity (Style Guide)
Typography
Brand Colours
Brand Graphics
SMP
Logo
Variations
Clear space
Dos and Don'ts
Min size
Mobile Banking App
Prototype (using Figma)
Functionality and interactions that bring in new customers
Create custom icons for the app
Client: Micro Bank
Trendy and appeal to young, tech-savvy audience
New online bank (Neobank)
Client Objective: Attract new customers
Iterations & Feedback
With Client
Mobile Banking App
Flow chart
Wireframe
Mockups
Brand Identity
Comprehensives
SMP feedback
Thumbnail sketches
With Target Audience
Pre-launch testing
Interviews & questionnaires