One-to-one marketing: how does it differ from traditional marketing?

(in a 🥜🐚) based on 💡 of

treating DIFFERENT customers differently

companies

🤦🏻‍♀️d with ‼️ problems of

DECLINING 🙅🏻‍♀️ CUSTOMER LOYALTY

SHRINKING ⬇️ PROFIT MARGINS 💰

121M STRATEGIES

ENABLE (give the opportunity) companies

create

long term relationships

mutually beneficial relationships with customers

RESULT in

greater⬆️ customer LOYALTY

⬆️IMPROVED margins

STEPS a company could take to IMPLEMENT (realise) 121M effectively

121M organisations

create A CUSTOMER FEEDBACK 🔄 LOOP

Customers say

I know U

U TELL me what u WANT

I will make it - I will remember NEXT time

Relationship marketers say

the process is called:

A LEARNING RELATIONSHIP

4 basic IMPLEMENTATIONS (realisations)

IDENTIFY your customers

at all points of contact

DIFFERENTIATE between your customers

based on

THEIR individual needs

VALUE to your ORGANIZATION

INTERACT (communicate) with your customers

in a 2-way dialogue

CUSTOMIZE (change)

TAILOR (make)

some aspects of your products

or services

based on

what you learn from your customers