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One-to-one marketing: how does it differ from traditional marketing?,…
One-to-one marketing: how does it differ from traditional marketing?
(in a 🥜🐚) based on 💡 of
treating DIFFERENT customers differently
companies
🤦🏻♀️d with ‼️ problems of
DECLINING 🙅🏻♀️ CUSTOMER LOYALTY
SHRINKING ⬇️ PROFIT MARGINS 💰
121M STRATEGIES
ENABLE (give the opportunity) companies
create
long term relationships
mutually beneficial relationships with customers
RESULT in
greater⬆️ customer LOYALTY
⬆️IMPROVED margins
STEPS a company could take to IMPLEMENT (realise) 121M effectively
121M organisations
create A CUSTOMER FEEDBACK 🔄 LOOP
Customers say
I know U
U TELL me what u WANT
I will make it - I will remember NEXT time
Relationship marketers say
the process is called:
A LEARNING RELATIONSHIP
4 basic IMPLEMENTATIONS (realisations)
IDENTIFY your customers
at all points of contact
DIFFERENTIATE between your customers
based on
THEIR individual needs
VALUE to your ORGANIZATION
INTERACT (communicate) with your customers
in a 2-way dialogue
CUSTOMIZE (change)
TAILOR (make)
some aspects of your products
or services
based on
what you learn from your customers