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CRM technology, fathers 👨👦, mothers 👩👧 - Coggle Diagram
CRM technology
supports a CRM strategy
gathering 🧺
storing 🎧
analysing the customer data
FRONT office systems
call centres 📞
loyalty 🐶 cards 💳
gather information directly from clients
is then STORED + PROCESSED in a BACK OFFICE SYSTEM
called a database ⚾️
or data warehouse 🏦
CONTAINS information from different databases
make it possible for a company
to follow sales
fulfill orders
mass customization = possible
each customer receives slightly different offers and discounts.
fathers 👨👦
The marketing department
use SOFTWARE tools
to mine the data
stored in the data warehouse
analyse the data
Data mining
reveals
patterns in customer behaviour
relationship marketers
tailor or customize
marketing efforts towards the customer
tendency to buy branded food products
mothers 👩👧
whilst mothers prefer private labels