IA2
client problem
user problem
UI
UX
criteria
impacts
research
economic
personal
social
self determined
prescribed
novak
serena
The smith family
theme
learnability
safety
accessability
effectiveness
utility
Rebel Sport
a categorising bar along the top
pictures and prices for each item
login/register capability
Hart Sport
big logo on each page that when clicked brings the user back to the home page
has a wide variety of sports and extensive equipment
has quick links to their social media sites to promote the brands other content
has very similar homepage to Rebel sport
Data Requirements
doesn't have previous knowledge in data analytics but wants to expand the business to online and effectively cut costs.
accessable
update recent sales and user registrations in a central database quickly and easily
whats customers not just in his area (location)
function
colours
electronically record orders of walk-in customers quickly and easily
produce a receipt displaying all items purchased, their respective quantities and subtotal while calculating the final amount owing for the order (including displaying the GST component)
allow online orders whereby once a new customer registers as a user, they can order themselves using a web interface
generate staff, sport and/or product specific information for SportsWorld staff
produce reports, generated by queries/views, which can be utilised by Novak to make business decisions regarding staffing, products and future marketing and advertising campaigns
include appropriate attribution to data and images used and must comply with copyright law
analyse the data using pre-programmed algorithms
generate notifications to registered customers as required
be clear, consistent and comply with accessibility guidelines adapted from the Australian Accessibility Standards
include appropriate attribution to data and images used and must comply with copyright law
fit different screen sizes and types
deep green and gold to represent Australian colours, with dark blue accents to tie in with the Australian flag
fonts
consistency and readability are crutial
buttons in intuitive and appropriate places
appropriate text size to draw attention to the most important information on the screen
user needs
to purchase sporting goods online and in person
help buttons throughout to guide the user through the app
a walkthrough to guide the user specifically aimd at older generations or the less digitally literate population that is likely to be using the application
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important according to the first law of robotics that a computer must do no harm to humans. this will be honoured by back buttons and warning buttons to minimise mistakes
options for enlarged text to cater to older users
a read aloud feature for hearing impaired
drop down boxes to limit errors in inputs
clear instructions
not to many instructions and steps; will become too complicated
secure encryption of all personal data
secure 3rd party payment options
the owner of the business so he needs to be able to access all the back end of the system as well as staff end and customer.
Wants to expand his business, especially creating an online presence so his customer base is geographically beyond the store’s location.
needs to focus on customer satisfaction and sales
Concerned that the new ownership and use of technology will prevent her from enjoying the same shopping experience that she has enjoyed for over 30 years
enjoys tennis, golf and swimming
long term customer
Do not live locally so not previous customers of SportsWorld
Prefer online shopping than visiting stores in person
All six family members are actively involved in sport so potentially long term and regular customers
The application developer will upload historical data to the website’s server from three .csv files which have been created and stored using an Excel spreadsheet. Data for the files will be supplied by Novak on a USB.
The system is required to register users and maintain their details. An incorrect user registration will not be stored in the database.
Send notifications to customers either by email and/or SMS.
store customer inputted data
Provide the analytics and summaries of information to assist Novak to make his business decisions.
Accessibility: By creating an online presence, SportsWorld can reach a broader audience beyond its local area. This accessibility allows individuals who may not be able to visit the physical store to still engage with the brand and purchase products, fostering inclusivity within the community.
Convenience: The ability to shop online provides convenience for customers, especially those who prefer online shopping or do not have the time to visit the store in person. This convenience can enhance customer satisfaction and loyalty.
Communication: The inclusion of notifications, such as email or SMS, enables better communication between the business and its customers. It allows for timely updates on promotions, new arrivals, or order statuses, enhancing the overall customer experience.
Increased Revenue: With an expanded online presence, SportsWorld has the potential to increase its revenue by tapping into new markets and reaching a larger customer base. Online sales can complement in-store purchases and contribute to overall business growth.
Efficiency: The digital solution streamlines various operational processes, such as order recording, data analysis, and customer management. This increased efficiency can lead to cost savings for the business by reducing manual labor and minimising errors.
Data-Driven Decisions: The ability to analyse sales data and generate reports allows the business owner to make informed decisions regarding staffing, product offerings, and marketing strategies. This data-driven approach can optimise business operations and maximise profitability.
Owner's Perspective: For Novak, the owner of SportsWorld, the implementation of this digital solution represents an opportunity for business growth and modernization. It allows him to adapt to changing consumer preferences, improve operational efficiency, and make data-driven decisions to drive the success of the business.
Customer Experience: From the perspective of customers like Serena and the Smith family, the digital solution enhances the shopping experience by providing greater accessibility, convenience, and communication. They can enjoy the benefits of online shopping while still maintaining a connection with the store they have patronized for years.
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