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Consumer Market and Buyer Behavior - Coggle Diagram
Consumer Market and Buyer Behavior
Model of Consumer Behavior
The environment
Buyer's black box
Buyer response
Buying attitudes and preference
Purchase behavior
Brand engagements and relationship
Buyer's characteristic
Buyer's decision process
Marketing stimuli
Other
Buying decision behavior and the buyer decision process
Types of Buying Decision Behavior
Complex Buying Behavior
High consumer
involvement in a purchase and significant
perceived differences among brands.
Dissonance-Reducing Buying Behavior
High involvement but few
perceived differences among brands.
Habitual Buying Behavior
Low consumer
involvement and few significant perceived
brand differences.
Variety-Seeking Buying Behavior
Low consumer
involvement but significant perceived
brand differences.
Buyer Decision Process
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Postpurchase behaviour
affected by
attitudes of others
unexpected situational factors
personal sources, commercial sources, public sources, experiential sources
The need can be triggered by
Internal stimuli: person’s normal needs
External stimuli:
marketer should research what kinds of needs or problems arise
Buyer Decision Process for New Products
Cultural Factors
Culture
Subculture
Social class
Social Factos
Groups and social networks
Family
Roles and status
Personal Factors
Age and life- cycle stage
Occupation
Economic situation
Lifestyle
Personality and self-concept
Psychological Factors
Motivation
Perception
Learning
Beliefs ad attitudes
Characteristics Affecting Consumer Behavior
Cultural Factors
Culture
Basic values, perceptions, wants, and behaviors learned by a member of society.
Subculture
Group of people with shared value systems based on common life experiences and situations.
Social Class
Relatively permanent and ordered divisions share similar values, interests, and behaviors.
Social Factors
Groups & Social Networks
Group
Word-of-mouth influence
Opinion leader
Online social networks
Family
Roles & Status
Psychological Factors
Motivation
Perception
Learning
Belief & Attitudes
Personal Factors
Occupation
Age & Life Stage
Economic Situation
Lifestyle
Personality & Self-Concept