Breakfast Cereal Manufacturing covers information on the industry's current situation and variables influencing it, such as consumer trends and the performance of the major companies. There are profiles for 18 firms, including big heavyweights such as Pioneer Foods, Tiger Brands, Kellogg's, and Nestle, as well as Future Life, which makes cereal with healthy additives, and muesli producers Alpen Food and Paul's Muesli. This severe rivalry can result in price wars, increased marketing expenses, and squeezed profit margins.
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