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Digital Marketing - Coggle Diagram
Digital Marketing
First Pillar:
Market Research
process
Gather list of products people will pay money for
Collect powerful sales copy
Build an email list (even before having a product)
Tools
Google Form (Surveys)
Understanding customers pain points and desires
Find a Hungry-to-Buy Audience
(Surveys)
3 simple questions
(Problem Definition) What is your biggest problem with X
(Ideal Outcome) Why would it make a difference in your life to get a good answer for this problem or find a solution for your need? (Details, please.)
How difficult has it been for you to find a good answer for the above to date
(Not at all difficult, Somewhat difficult, Very difficult)
(Bonus) Add your email below if you'd like to e contacted when we have a solution to your problem
How to find response?
Gmail Contacts
LinkedIn
Facebook Group
Discord
Don't forget to give benefits when you share the surveys
Hey X, could i try to solve your problems as Y?
Analyzing the Responses
Filter into "Very Difficult"
Create problem and "why resolve?" list
Valuable Feedback without Sending Surveys
(with same questions as the survey)
Talk to people
Come to a group online
complaint
hate
bottleneck
Online marketplace reviews
Choose 3 star review (out of 5 stars)
Copywriting
Tools
ChatGPT (AI)
Definition
Re-arraging words to make things sell better. Sales manship in text form
A.I.D.A Formula
works for
Sales Pages
Blog Posts
Email Newsletter
Sales Video Scripts
Facebook Ads
Google Ads
consist of
Attention
Getting attention of user
Can be hook using headline, title, etc
Magnetic Headline
Start Headlines with Numbers
Use "How to" Headlines - They Still Work!
How to [Blank] Even if [Common Obstacle]
How to [Blank] Without [Common Objection]
Flag Common Mistakes
Are you doing X correctly?
Ask Questions
Use Punctuation
Marketing Plan Template: Create Your First Marketing Plan in 5 Steps
Be Ultra Specific
Give real outcome
Use the 5Ws
Pay Attention to Headline Length
Google -> First 50-60 characters
Use an Image to Enhance Your Headline
unsplash, stocksnap, pexels
Model the Best in the Business
Ex. Jeff Bullas
Practice
https://nealrs.github.io/25Headlines
Interest
Once their attention is hooked, make a counter-intuitive to keep their interest on the first paragraph
Desire
Show benefit of products, testimonials, etc
Flip Features Into Benefit
Don't Write "1GB Storage for MP3s"
Write "1000 Songs in Your Pocket"
Here's what our product can do
vs
Here's what you can do with our product
Ask "So What?" to the Feature, to convert it into Benefit
Action
Call-To-Action
Have a Call-to-Action on Every page
Begin with the end in mind. Before you start writing, decide what action you want the reader to take
Start With a Verb
Start, Try, Download, Subscribe, Watch, Share, Fill out, Find out, Shop, Order
Try to use verb that's less commitment (like Start or Try instead of Shop, Buy, Order)
Create of Urgency
Limited time offer
Quantities limited
Only 47 left
Sales ends on X
Don't miss out
Make it Visible
Minimize the Risk
Money-back guarantee
If you don't get X results by Y then I'll give 100% of your investment back. No questions asked
Start your free trial today. No credit card required. No software to install.
Customers Talk
Customer surveys
Social media
Review sites and marketplaces
Customer interviews
Email Marketing
Tools
Mailchimp
