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Induction - Coggle Diagram
Induction
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Brand Strategy: Brand Tracker 2009-2023 (opinion takes time); Q4 2023 (Reliability); KZ, UZ; 2027 Brand-building roadmap to be done (Mid Term task)
MarCom: Service Marketing; Loyalty TFT
ATL = Ad Efficiency table, AoN, alternative channels, PPL
PR skills (best practices: EV6 2021, K5 Davidych, Lisa Rulit & Academeg family cars
Chinese compet: Media; Spends, SNS (+Mazda, Subaru) => Resumption Take Aways
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Digital: Influencers ranking (history: Pivovarov, Krasava; K5 launch 4 influencers; TikTok Rio/ADAC
BTL skills: Offline & Online DLR Conferences (Baku 2020, 2022), 2018 FIFA
IMC Calendar, content examples (Natalia) :
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