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(Corporate strategy) - Coggle Diagram
Corporate strategy
Growth
Product diversification
Internationalisation
Types
Organic Development /
Internal Growth
Create new business/operations from 0
External Growth
Mergers
companies joining
M&A
Motives
Financial
Managerial
Strategic
3 more items...
Considerations
Undervalue /
Poor management
Strategic Fit
Organizational Fit
Acquisitions
Buying another company
Alliances
(or Partnership)
Equity Alliances
New company with
shared ownership created
Non-equity
Licensing
Franchising
Motivations:
Reach economy of scale
Access to new resources and Market
Alleviate weakness
Join Ventures
Matrix from Johnson
Identify best Growth type
Vertical Integration
Expansion of scope
Vertical
Geographic
Product market
Increase value chain
Either:
Forward
Backwards
Full integration
Horizontal Integration
Product diversification