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Paid Acquisition Funnel --> +$500k/mo, Ad (Opt-in, The Ad isnt focused…

- - - - Conversion Mechanism(s)
- - - - 30%-40% of Opt-ins reply
        
        1/3 replies will be qualified
        
        10 qualified for a call
        
        80%-100% receive a booking link
        
        8-10 booking links sent
        
        60%-80% book a call
        
        6-8 calls booked
        
        CPBC: $88-$116
        
        30-40 replies
      - 100 Opt-ins
      - Average CPL = $7
      - Cost $700
  - - - FB Group
        
        Growth Specialist
        
        Growth Specialist starts convo in less than 10-30min of joining/engaging
        
        Gain permission to send asset
        
        Tag member on the post (dont send asset thru DM)
        
        Growth Specialist to uncover more inefficiencies in the prospects biz
        
        1 more item...
        
        Retargeting ads
        
        AGSAs + ACSAs (2X week)
        
        Attention Generating Sales Assets: free lead magnets, workshops, etc
        
        ACSAs: content
  - - - Re-direct to FB Group or YT Page
      - $150/call taken
- - - - Accepted in group
        
        Collect emails
        
        Add to active campaign list
        
        6-12 email sequence
        
        CTAs for a walkthrough session
        
        Growth specialist starts convo in less than 10-30min of joining/engaging
        
        Gain permission to send asset
        
        Tag member on the post (or everyone) (Dont send asset through DM)
        
        Growth specialist to uncover more inefficiencies in the prospects biz
        
        Share a novel way of solving problems
        
        1 more item...
- - - - Turn the Asset Part of Someones Daily Life (Create a Habit of Consumption)
        
        Sharing it