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Motivations, Motivations - Coggle Diagram
Motivations
Motivations
Theory
Self-Actualization
Esteem
Social
Security
Physiological
Conversion
Know (awareness)
Need (has need for solution offerred)
Like (motivators connected)
Trust (brand + salesperson + product + solution)
Want (ability + desires to act on trigger)
Fogg Theory
Social Cohesion
Acceptance
Inclusion / Belonging
Mobility
Capital
Bonding
Vertical Linking
Bridging
Social Worth
Participation
Rejection
Exclusion
Anticipation
Hope / Opportunity
Fear
Sensation
Pain
Pleasure
Fogg Model
Motivation
Ability
Triggers
McGuire Theory
Preservation
Cognitive (logic)
Internal
Need for Consistency (active)
Need to Categorize (passive)
External
Need for Attribution Causation (active)
Need for Objectification / Cues?(passive)
Affective (emotion)
Internal
Need for Ego Defense (passive)
Need for Tension Reduction
External
Need for Expression (active)
Need for Reinforcement (passive)
Growth
Cognitive
Internal
Teleological Need (passive)
Need for Autonomy / Independence (active)
External
Need for Stimulation / Novelty? (active)
Utilitarian Need (passive)
Affective
Internal
Need for Identification (passive)
Need for Assertion (active)
External
Need for Affiliation (active)
Need for Modeling (passive)
example
Flash
Cards
Ebook
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