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PLAY COMMERCE, image, image - Coggle Diagram

- - - - you can try implementing a feature that helps, such as one that incentivizes users to invite others to install the app or game.
    - - identifying your target audience and ensuring your app is offering a strong value proposition for them
    - - CORE ACTION
  - - - Match-3 games:
        Standard gameplay in this genre involves players swapping items on a game board to create rows or columns of three matching items (such as gems, candy, or food). The core action is completing levels and moving on to different challenges. Each game level adds difficulty and sometimes requires the player to achieve a variety of goals in a set number of moves or time. If the player loses, they may have to wait to play again — or pay to recharge and try again immediately. This is a simple example of engagement (completing more levels) driving demand for in-app purchases: the more a user plays, the more they may be willing to spend.
      - Dating apps:
        A key user motivation is to find a mutual connection. The core action might be to swipe or ‘like’ someone, in addition to sending messages. Some apps integrate IAP to enhance a user’s experience by offering them more daily match opportunities or more ‘likes’ to use; this means that the more a user engages with the app and completes this core action, the more incentive a user may have to pay to unlock more, since they’ve seen the value of the activity and want to continue.
    - - Think of it as hedging your bets: it’s better to have 100 users spending $1 each than one user spending $100 (if you lose one user in the former scenario, you’ll still have $99, whereas if you lose one user in the latter scenario, you have $0). It’s much easier to lift users up incrementally — get them to notice a little more value, spend a little more — than continuing to get more out of a user who is already paying a large amount.
    - - multiple offering
        
        How many assets do you sell in your app or game? Multiple offerings available for real money can drive a slightly higher #Tx / Buyer, as opposed to only having a single asset available for sale.
      - ASSET HOARDING
        
        If your app or game incentivizes asset hoarding (where users can buy a single pack with a large set of assets that will last them an extended period of time) this may drive down the number of transactions you see from your buyers as the demand for purchase will go down.
  - - - Daily Buyer Conversion
        
        Here on the Google Play business growth expert team, we like to think of Daily Buyer Conversion as a ‘primary’ monetization metric. This is because it helps understand how successful you are at monetizing your entire user base — giving you insight into how well you are converting users into buyers (and driving those new buyers to be recurring buyers).
        
        In order to drive stronger buyer conversion, you have two levers: increasing the number of first-time buyers or increasing the number of returning buyers. Refer to the metrics tree as a guide.
        
        Introductory pricing or starter packs are common ways to incentivize users to convert. There’s no one-size-fits-all for starter packs, and continual testing and iteration are important. Think about what offerings are most valuable and how you can bundle multiple things together in order to increase the value perception of the opening offer. ::star:
        
        Long tenured non-buyer sales or offers. There may be a set of users that continue to engage with your title, but have never converted to a buyer — therefore they’re adding social value, but no monetary value. Consider creating improved valued offers at low price points in order to incentivize these users to convert to a buyer. :star:
    - - Average Revenue Per Paying User (ARPPU), on the other hand, would be a ‘secondary’ monetization metric. This is because optimizing your ARPPU metric is only addressing the users who have paid in your app or game, which is just a small percentage of your active user base.