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iMedia R093 - Coggle Diagram
iMedia R093
TA2
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Media codes used to convey meaning, create impact and/or engage audiences
Animation :creating meaning, impact or engagement by making things move
Dialogue :creating meaning, impact or engagement by making things talk
Music genre :creating meaning, impact or engagement by playing a specific type of music
Silence :creating meaning, impact or engagement by having time without any sound
Vocal intonation :creating meaning, impact or engagement by changing the way dialogue is spoken
Camera angles :choosing to place a video camera above, below or level with the subject being filmed to create meaning or impact.
Camera shots :choosing how far away to place a video camera from the subject being filmed to create meaning or impact
Camera movement :choosing how to pan, tilt or track a camera to create meaning, impact or engagement
Interactivity :creating engagement by allowing the user to change how a media product moves or behaves
Lighting intensity :changing how brightly something is illuminated to create meaning, impact or engagement
Lighting position :changing where lights are placed in order to create meaning, impact or engagement
Mise‑en‑scene :everything that appears on stage or camera (such as props, actors, lighting and costumes)
Transitions :the way that one scene changes to the next (such as fade, wipe, dissolve or cut)
Typography emphasis :whether text is shown in bold, italic or underline
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Font type :an aspect of typography which determines the style of each letter: serif (with ticks and flicks) or sans serif (without decorative ticks and flicks)
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Research methods, sources and types of data
Primary research :methods of discovering new information (such as focus groups, interviews, surveys or questionnaires)
Focus group :a form of primary research where a small group of people discuss something with a researcher who listens and adapts the questions they ask depending on their answers
Online survey :a form of primary research where many people answer set questions online which were written in advance by a researcher
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Secondary research :sources of information that other people have already published (such as books, journals, internet, magazines, newspapers and television)
Quantitative information :type of research data which contains detailed opinions and suggestions (often written in full sentences) which can't easily be plotted on a graph
Qualitative information :type of research data which contains numbers which can be analysed and plotted on a graph
How style, content and layout are linked to the purpose
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Entertain :Purpose of a media product which aims to make people laugh, cry, relax or just enjoy it
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Content :the tone of language and how formal or informal speech or written text is in a media product
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