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Comme Des Garcon - Coggle Diagram
Comme Des Garcon
Competitors
Yohji Yamamoto
Dark colour palette, like Rei, even her fan base were called the crows
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Maison Margiela
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The house was founded in 1988 by Belgian designer Martin Margiela, famous for his avant-garde approach to fashion. His designs deconstructed and reconstructed the principles of fashion and redefined luxury. His Artisanal line was a collection of one-of-a-kind pieces, including oversized clothing with exaggerated proportions.
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Customers
Independent thinkers, people who don't follow trends, anti- fashion
Play: worn for streetwear, more used, more popular, more mainstream fashion
Customers are loyal because the brand follows an unconventional approach to fashion, so customers feel identified and share the same philosophy to commes des garcon
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