SMART BUSINESS TOURISM in RURAL AREAS Business tourism in rural areas, also known as rural tourism, involves the development of tourism activities in non-urban areas. This can include a wide range of experiences such as agritourism, nature-based tourism, and cultural tourism. The purpose of such initiatives is to diversify the economic activities in rural areas and create business opportunities. Several studies have been conducted on the marketing and legal aspects of rural tourism, as well as specific initiatives such as cycle tourism in rural areas[1][2][3][4]. These activities can contribute to the economic development of rural areas and provide unique experiences for tourists. The development of rural tourism often involves a combination of marketing, legal considerations, and the preservation of local heritage and environment.
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