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Media Relations program - Coggle Diagram
Media Relations program
analytics and metrics
KPI and measurement
what are we measuring
what are our goals
what is the impact of our work on sales
what is the impact of our work on reputation
Winner publicity
building contacts, relationships with media
with Marketing, hybrid/paid coverage
events'
media resources
website media centre
photos and video
spokesperson planning
executive readiness/training
strategy to deploy spokespersons - who for what topics?
product publicity
corporate activity publicity
social responsibility