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Reading 20 & 21 (Harris, 2017) - Coggle Diagram
Reading 20 & 21 (Harris, 2017)
Transnational company (TNC)/ Multinational company (MNC)
Market Analysis
Opportunties
Strengths
Weaknesses
Threats
International Expansion
Saturated domestic markets
Small domestic markets
Low-growth domestic markets
Customer drivers
Competitive forces
Cost
Portfolio balance
Macro Environment
STEEPLE
Trading systems
Micro Environment
Market size and growth
Commpetition
Cost
Market access
Profit potential
Organisation
Skills
Resources
Production adaptation
Competitive advantage
Entering markets
Indirect exporting
Direct exporting
Joint ventures
Strategic alliances
Global strategic partnerships
Licensing
Franchising
Contract manufacturing
Management contracting
Direct investment
Customisation
Adapting to markets
New products
Marketing communications & channels
Costs
Distribution
Market segment consideratons
Premium segment
Middle-market degment
Low-end segment