Please enable JavaScript.

Coggle requires JavaScript to display documents.

Budget hotels Group 7: Iris Charlier (220754), Lisa Bleumink (222636),…

- - - - According to (Sorin, n.d.) and (Ibis Budget, n.d.) the variety in budget hotels is low because there are only basic services offered: rooms, basic breakfast, internet access, limited service or self-service food and beverages services.
  - - - Budget hotels often cater to a steady and continuous customer base searching for affordable stays. This contributes to a lower degree of variability compared to luxury hotels, which may undergo more noticeable seasonal or event-related changes. Also, it is challenging to customize the products or services, because the product variety is not very large. (EHL - Ecole hôtelière de Lausanne, 2017)
  - - - According to (Hospitality Net, 2019) budget hotels experience variations in demand based on peak seasons. At luxury hotels this demand is extreme. For budget hotels, there are constant fluctuations during these peak seasons, with higher bookings during the peak seasons and lower occupancy during off-peak hours.
  - - - It refers to the visibility of the customer to the hotel and its processes and of the hotel to the customer. According to (Sorin, n.d.) and (Ibis Budget, n.d.) we can determine that the visibility of budget hotels is medium because they frequently invest in digital marketing initiatives, such as maintaining a website and leveraging online travel agents (OTAs) to boost exposure. While they may not have the enormous marketing resources that larger chains have, they do actively participate in internet platforms.
  - - - Budget hotels tend to have a smaller number of rooms, ranging from 50 to 100 on average. While they may not offer the same level of luxury or extensive facilities as their higher-end counterparts, budget hotels make up for it with their cost-effectiveness and accessibility (Hotel Chantelle, 2023)
- - - - Manufacturing
    - - Service
    - - Heterogeneity
        
        According to a research paper from Arbelo,et al (2020) (budget) hotels can be heterogeneous, meaning they exhibit a lack of uniformity in their service offerings. The article highlights the importance of considering hotel heterogeneity arising from various factors like size, location, amenities, and target market.
        While the core service of providing a basic overnight stay is homogeneity, the overall experience can vary significantly depending on the specific hotel and its management.
      - Perishability
        
        According to Mia-Kun (2024) and Steed & Gu (2005), (budget) hotel rooms are perishable because once the unused room remains unbooked for a particular date, the opportunity to generate revenue from it is lost forever. Unlike a physical product that can be stored and sold later, unused room nights cannot be carried over to the next day.
      - Simultaneity
        
        Production and consumption of the service in a budget hotel happen simultaneously. The service of staying in a hotel room is produced and consumed at the same time. According to Melissen et al. (2019), in the first chapter they mention that this characteristic requires service providers to be available to deliver the service when needed. Guests checking into a budget hotel expect the room and services to be available immediately upon arrival, which exemplifies the simultaneous nature of hotel services.
      - Intangibility
        
        According to Kenton (2023) the service provided by a (budget) hotel is intangible. The actual experience of staying in a budget hotel room cannot be evaluated until after the service is consumed. Guests rely on reviews, photos, and brand reputation to gauge the quality of the service beforehand.
      - Services