Please enable JavaScript.
Coggle requires JavaScript to display documents.
REDESIGNING GLADESVILLE SHOPS, image, 9f0b59596d51c4d839f04960adaf6714,…
REDESIGNING GLADESVILLE SHOPS
ECONOMIC
BUSINESS GROWTH
generate increased revenue and publicity for local and establishing businesses
must positively contribute to the local economy
must provide locals with employment opportunities, resulting in increased quality of life
the establishment of new shops and services will facilitate economic growth for the local community, which then will be reinvested back into the area by local governments
must take into consideration the economic wellbeing of exisitng businesses
must consider a market anaylsis, allowing economic projections to be made about the center. determining profitability of the new centre, vs the old.
PERSONAL
PERSONAL NEEDS
satisfies all needs neccessary, defined by consumers
create a space for social gathering
convinient for shoppers
strives to enhance wellbeing within the space, giving shoppers a positive and happy experience
lead to increase employment opportunities for individuals
must identify the needs and preferences of consumers in and around the area
primary and secondary research must be conducted about the existing shopping centre, to determine how individuals feel about it.
COMMUNITY
POPULATION INCREASES
Gladesville's current population: 11,827
estimated to grow in up to 2,500 residents across two years
must cater to Gladesville's growing population = adequate number of stores, parking spaces, stock
must be convenient and easily accessible for a variety of consumers: wheelchair users, elderly people, residents in the area etc.
continues the community feel of the suburb and does not take away from the vital factor
must address the need for a variety of shops, to address Gladesville's diverse population
provide residents with a social and interactive space, that facilitates community interaction
the centre must be designed with customer experience in mind, considering lighting choices, colour schemes, layout etc
