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Block 2, Reading 23 (Harris, 2017) - Coggle Diagram
Block 2, Reading 23 (Harris, 2017)
Innovation
Branding
Global
Advantages
Economies of scale
Innovation
Appealing image
Risk
Market impact
International
Mix
Local
Advantages
Development flexibility
Pricing flexibility
Other products mean less risk
Consumer trust
Risk
Cost
Global Brand
Embracing local culture
Influences
Global frameworks
Brand tribes
Linking value
Tribal clover
Improving marketing ethics