Please enable JavaScript.

Coggle requires JavaScript to display documents.

Google Ads - Coggle Diagram

- - - - Domestic fan ( campaign 1 )
        
        Ceiling fans
        
        Desk fans
        
        Extractor fans
        
        Pedestal fans
        
        Remote control fans
        
        Tower fans
        
        USB fans
        
        Wall Mounted fans
      - Commercial & Industrial
      - Air cooling
  - - - Signed up Gmail Account
        
        Type in : Google Ads
        
        Google Ads
        
        Switch expert mode (*)
        
        Name campaign : Domestic fan
        
        Target : Presence [ People in or regularly in your targeted location ]
        
        1 more item...
  - - - Location
        
        Options : your local city and radius ( put in an specific location or postcode )
        
        Languages : English
        
        4.
  - - - How much to generate one click
        
        Some search phrases more expensive than other ones
        
        Any number / magic number
    - - is where you determine what metric you want to focus on when it comes to generating the most amount of visibility for your Google Ads.
        
        Conversions, conversion rates,..
        
        Cliks for now
        
        Our main goal is to generates as many clicks on our ads as possible.
        
        Set a maximum cost per click : giá mỗi nhấp chuột tối đa
        
        (**) Ad rotation : quay vòng quảng cáo.
  - - - Keywords and ads : Dog
        
        Final URL : http://clickside.co.uk/
        
        Display path : /dog
        
        ../ Dog 1
        
        ../Dog 2
        
        ../ Dog 3
        
        1 more item...
    - - Time zone
        
        Use a card.
    - - Make sure go ahead and pause.
        
        Remove it
- - - - A keyword is simply a search phrase that you wish to bid on in an Google ads auction.
      - To be successful, you need to figure what your potential customers would search for in Google to find your website and the service/ product you offer.
      - "Ceiling fan"
    - - Keyword intent ( sometimes known as search intent ) represents the user's purpose for the search.
      - "Are ceiling fans worth money"
      - "Best ceiling fan"
      - So this keyword has a much higher buyer intent and will be more profitable if you target this keyword as part of your Google ad campaign.
      - The AIDA funnel
        
        A stands for attention
        
        I stands for interest.
        
        D stands for desire
        
        A stands for action.
    - - Short tail keywords are much more general search queries consisting of one or two words. While, long-tail keywords consist of three to five or even more words.
      - Short-tail keyword example : "ceiling fan"
      - Long-tail keyword example: "best ceiling fan with bright lights"
      - Long-tail keywords convert a lot better than short-tail keywords
        
        Because they're more specific.
        
        The customer knows exactly what they're looking for
        
        If your prices are competitive.
        
        About long-tail keywors that have high buyer intent behind them.
- - - - Own the leading digital marketing agency in London called Cickside ( Google Ads & SEO )
      - Managed Google Ads accounts with spends of 500K in 12 months.
      - Managed 18 Google Ads account for clients in the London.