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SESSION 3, Scan, Monitor, Evaluate external factors - Coggle Diagram
SESSION 3
PESTLE Model
Political
proceses and actions of gov bodies that influence the firm
lobbying
PR
Contributions
Litigation
Economic
Socio-cultural
Technological
Ecological
Legal
External analysis
In what way does external factors impact a firm?
General environment
Managers have little control
Macroeconomic factors are included
Task Environment
Managers influence
composition of strategic groups
structure of the industry
Scan, Monitor, Evaluate external factors