Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing 101 (Tiunda), CommStrat (Staircase down) - Coggle Diagram
Marketing 101 (Tiunda)
Strategic Mkt & Position (Kitchen)
Global Brands (Fire extinguisher)
4 Purchase Stages (Ehnmark)
LPSE (Svenska Hits)
Trust Status (Jonas)
HD Lifestyle (HD Liz)
Mindset by location (Shakira)
Market types (Window)
4Ps (Pippi L)
Product led (Patan)
Customer led (Cass)
Strategic Mkt (Kitchen sink)
Lamda (Tony Blair)
Operational (Pavarotti)
Performance (Per Swahn)
Customer (Felix)
Fair Value Line (Lina)
Segmentation (Knife drawer)
Benefits sought (Benny)
Characteristics (Chiara Meloni)
Behavior (Bjork)
Optimise (Mark Betsham)
Targeting (Fridge door)
XOX board (MIA)
Value (Harriet)
Size (Per-Anders)
Growth (Karin)
Competition (CL)
Stability (Stubben)
Positioning (Stove top)
TS (Nerida)
PoD (Alex o Sigge)
PoP (Prince)
Brand = Promise (Sade on Fire)
Mantra (Radio)
Hamlet (Fredrik)
Core Brand Values (Corinne)
Function (Disco Ball)
Descriptive (Script)
Emotional (Exercise bike)
Int/Ext (Edina)
M2: 'Customer Centricity' (Living Room)
Product Centricity (coffee table)
Leadership strategies DIAGRAM (Amma Sailor)
Ford (Harrison F)
PMS (2 short Sunaks)
PC Cracks (TV)
Power shift (Snap!)
Commoditization (Copisteria Victor)
Passive 2 Active (Junaid switch)
Deregulation (Sid Vicious)
Data-Driven Biz (Magz Pot)
Loyalty Cards (Lassie)
Granular (Farmor)
Expansion (Graham OAP)
Direct Marketing (Plant bench)
CLV (JKiller)
Total CLV (Calculator)
Firm Value (Lux Tofu)
Segmentation (Adrienne's ex)
Roots CC (Bootsy)
CC Firms (Fruit bowl)
IBM (Daddy Sandberg)
Starbucks (London Ida)
Tesco (Roberta)
CC Closeup (Armchair)
ARD (The Hoff)
IRSP (Scarred Sofi)
D&D 4 CCustomer (Claes Andersen)
Performance by CLV (JKiller Clown)
Customer-Centric Setup (Corner Sofa)
ARD Elevated (Rowdy Hoff)
CC Organisational Chart (Red Marie)
Covergirl 'Queen' (Titania)
Relationship data advantage (Craig)
Portfolio of Customers (Anton)
The Others (Window Plants)
Paradox (Lady & Lufsen)
Blurry serviced (Manu drunk)
CC viable? (TV stand)
Customer VS Consumer (Kattis)
Competitor actions (CL)
Communications Campaign (Staircase Up)
Media (Ehnmark snakes)
Digital is TV (TV shows MS Word)
Campaign first (Fitness First tee)
Paid (ICA receipt)
Earned (Ernie doll)
Owned (Padlock)
7 M's (Prince Eminem two-header)
Who
What
Intent (Dale)
AIDA Funnel (Bono Cruise ship)
MaT (Community Yoga Mat)
(includes PR!) (gives pears)
PiP (Rabbit treats)
$ (Fältskog)
% Sales (Systembolaget bag)
Competition (Pingis trophy)
Backward Mission (Gibson Jesus reverse)
#
Measure (Mehari)
Branded House? (Burning dolls house)
Early decision (Tea bag)
Pre-launch (NASA Rocket)
Starch (Maizena)
Day-After (Sunrise pill)
Neuro (Product scanner)
Say (MJ & PMC)
Rational (Rat)
Emotional (exercise bike)
Simplicity (swim aid)
Pricing
(Upstairs)
OP Hero (Night guard room)
Least Understood (book shelf)
Pricing Strategies (Collage table)
Value
#
(Boland Harriet)
Psychological
#
(Jossan)
Competitive
#
(RT)
Price Sensitivity Drivers (Telephone corner)
AA Substitutes (Iza)
Comparison (Guitar teacher)
Expenditure (Yuca)
Shared cost (Cher)
Switch cost (Mario)
Quality inference (Karina husband)
Hamster ability (Mihai)
(Minnie Driver stewardess)
Measuring Price Elasticity
#
(Mens shower)
Calculation (Mats)
Change (coins)
Demand (demands)
Price (stickers things)
% (100 matches)
no minus (halved battery)
2x2 table :table_tennis_paddle_and_ball: (Nisse)
Intentions (Tent)
Trade-off analysis (switch off trade)
Economic (piggy banks)
No competitor (solo pingis game)
Survey (surveying)
Purchases (Receipt)
Data (tetrises)
Field experiment (chase butterflies)
Natural (earth)
Experimental (chemistry kit)
Setting
Psychological Pricing
#
(Reet office)
9 ends (Carolnine)
% sensitivity (Per Tiunda)
GBB (GB clown Benny)
ownership (Constantin)
Mental References (Collopy)
Price Analysis (Scales room)
Margin (Riita)
Profit % (Profiterole)
Value Chain (Gold chain)
Incentives (Jultidning heap)
Channel conflict (2 parabol antennae)
Know Denominator! (Denim jacket)
Determine Critical Resource (reheats sauce)
shelf space (dust shelves)
Staff hours (sets timer)
Break-even Analysis (KÄ)
Promotion spend
#
(Piccadilly screen)
Price reduction (Sales banner)
Old margin (mouldy jam)
Divided
New margin (Fresh Toast)
Cannibalisation (Crashed plane)
Desirable? (squeezes fruit)
Calculation (Blackboard)
Margin (Butter)
New Product (Fresh cheese)
Old Product (Mouldy bread)
Divided (Slices)
Weighted multiples (deadlifts 2 bars)
max internal migration (moves 2 stairs)
100 x unit calculations (100 grapes)
EVC
#
(Acrylics corner)
Price Setting (P Settling)
Indifferent Max (Heater)
Target Segment (Rachel Kb)
EVC (Gold coin)
CLV (Tool file loaf)
Competition (Tobias A)
Industry migration (knapsack)
would-be losers (Raspberry trophy)
$ viability (Stuart Westcott)
Sharing rule (cake divider)
Channel (downstairs)
1/3+ spend (first little piglet)
(MC Snow)
Logistics (Trucker Willard)
Info vs logistics intensity (Lill-Babs HIIT)
Product disruption (Skrillex)
print shoes
(prints shoes)
hard to soft (changes mattress)
(money butter sandwich)
reallocate functions (moves disco ball)
Delivery disruption (Spati flirt)
Re-Purchase (Let Love In CD)
Non-digital (reel)
Product attributes (chark triple glute)
Into Digital (Casio watch)
Channel conflict (Fitness room)
Vertical (Hitchcock)
Horizontal (Jonatan)
Showrooming (Photo Projector)
Preventive Design (Marie Karlsson)
Online retail (Crafts room)
Ecommerce
(Dr@gan
)
Vertical online (Bono)
Omni-channel (Roy Ayers)
1 integrated experience (Blabodavagen house)
Showrooming (Sgualdini)
Unique selection (Select book)
Multichannel (Renee Nyberg)
multiple independent (ice cream stand)
Digital Marketing (Laundry room)
Customer journey (Karina)
AIDA (Bianca Boland)
Create (Crayons)
Pip Captures (Pip Fishing Net)
(Cruise ship)
Digital vs Traditional
Communications Design (Hallway Art)
Situation (Karin Office)
5 CoCo (5x Eady)
Strategic Options (Kontoret)
TP (Yoga Nerida)
Implementation (Phone room)
4 P's Promotion (Ella)
#
CommStrat (Staircase down)
Brand Communication
(Russell Brand)
Perception (Spectacles)
Actual Stimuli (Feather)
Attention (Sets fire)
Exposure (undresses)
Prior beliefs (map dinner plate)
Interpretation (matches food arrangement)
Proximity (Magnet)
Similarity (Photocopier)
Branded Glass (Copies coke glass)
Brand Name
(Nami)
Recipients (Cook book)
Consumers (eats)
Employees (hires)
Future (foresees)
Investors (makes vest)
7 Building blocks
(Symbol Jenga)
(offers Nils chips)
7 Types
(Symbol tee septet)
SAAB
DIM
(drives in y-fronts)
6 Traits (Malena pralines)
(baywatches on bathroom mat)
Color
(Rainbow Bella)
Platform consistency (platform heels)
Axes (Axe)
Affect (German monkey)
Arousal (Viagra injection)
Packaging (Madde)
Circles wash better (hula hoop)
Inconvenient Shapes (Absolut Heinz bottle)
Identity foremost
Functional Shapes (glitter bass)
Consumptional Shapes (Konsum bag)
Novice (training wheels)
Persuasion (P Swahn)
Prior beliefs (map dinner plate)
Elaboration Likelihood (hoodie embryo scan)
Central Processing (Food Processor)
Motivation (paints portrait)
Ability (swich to feet)
Rational (rations colors)
Peripheral Processing (hand mixer)
Endorsements (sleeping pills)
Central (blends in hummus)
Expert (sells UA torget)
Peripheral (hand blends)
Q-rating (rates Heaven)
Familiarity (relatives in line)
Popularity (dance to Steps)
Survey (crowdsurfing)
(Klout Score) (disappears clouds)
Socials (bar hops)
(plays golf)
attributes transfer (by spellcast)
Repositioning (Simon Moor)
Evolving wins (darwin chart)
Consistency (tofu)
Oldsmobile (pensioners' bus)
JND (Loot advert)
Butterfly effect (butterfly)
Current equity (wallet)
Slogans
(Johnny Logan)
Clarify (Window cleaner)
Reinforce (tesa insulation)
Name (Name tag)
Symbol (cymbal)
Generate own emotions (Emotion soap bubbler)
Categories (Cat)
Imperative (gives German jab)
Descriptive (writes with tail
Superlative (makes heroes' cape)
Provocative (shaves)
Clever (butchers
Symbols
(Simba)
Communicate associations (talking butt)
