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Market entry strategies of LCCs and the ways of dealing with the barriers…
Market entry strategies of LCCs and the ways of dealing with the barriers they face
Geography
Disadvantage of substitute services
1
1
Geographical advantage
4
3
Sabiha Gokcen Airport advantage
2
1
Marketing Activities
The right product and price mix
4
2
Tariff planning
8
3
Market recognition
11
6
Customer segmentation
11
5
Market opportunity
10
5
Management
Business plans
3
2
Lobbying activities
4
2
Effective management practices
4
4
Business model
12
6
Alliances
4
3
Government policies
Government subsidy
1
1
Competitiveness
Airport subsidy
1
1
First mover advantage
1
1
Strong holding support
2
1